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Project ACE CLO - Building a Life Around Passion

by Oscar Hurtado 29 Oct 2026 0 comments

Some brands begin with a business plan. ACE CLO began with a tennis racket, a second chance, and a belief that passion can transform a life.

The inspiration behind ACE CLO came from two defining moments in my life.

The first was discovering tennis in 2022. What started as a way to meet people and stay active quickly became an obsession. I fell in love with the culture of the game, its rich history, and the endless challenge of improving every aspect of my performance. Tennis is one of those rare sports that constantly reminds you who you are. It rewards patience, discipline, and resilience, while exposing both your strengths and your weaknesses with complete honesty.

As I've come to believe, tennis speaks the truth.

The second defining moment came during a period of professional uncertainty that forced me to rethink what I wanted to build with my life. Like many people, I had always dreamed of becoming an entrepreneur. Yet for most of my career, I acted as an intrapreneur, creating value and developing ideas within the organizations where I worked. That experience taught me how to build, solve problems, and lead projects, but it also made me realize that someday I wanted to create something of my own.

That realization became the foundation of ACE CLO.

At first glance, ACE CLO may look like a tennis apparel brand. But it was never meant to be just about clothing.

ACE CLO is built on a simple belief: everyone has an ACE within them. Whether it's a passion, talent, dream, or mindset, each of us has something unique waiting to be developed and shared with the world.

Our mission is simple:

To inspire people to pursue their passions with confidence, discipline, and resilience, both on and off the court.

Many of the lessons I've learned through tennis extend far beyond the baseline. The sport has taught me patience when results don't come quickly, humility when things don't go as planned, and perseverance when improvement feels impossible. Progress rarely happens overnight. You lose points, matches, and confidence before you learn how to win.

Life works much the same way.

I love to dress well and 've always appreciated quality and attention to detail. Tennis is one of the few sports where performance and style naturally come together. It doesn't feel like wearing a uniform. It feels like expressing who you are.

 That philosophy is reflected in every ACE CLO collection.

I'm not a fashion designer by trade, but I'm incredibly detail-oriented. Fabric selection, fit, comfort, durability, and craftsmanship matter because I believe the smallest details often create the biggest difference. Every product we develop is guided by the same commitment to quality, performance, and intentional design.

But what truly makes ACE CLO different isn't the apparel.

It's the community we're building around it.

ACE CLO is for people who believe growth is a lifelong pursuit. It's for professionals balancing careers and personal ambitions. It's for athletes chasing improvement one practice at a time. It's for beginners willing to step onto a court for the very first time. And it's for anyone committed to becoming a little better than they were yesterday.

One of my biggest goals is to help make tennis more accessible. I want to create opportunities for people to learn the sport, connect with others, and experience the physical and mental benefits that tennis can provide. My vision is to build a community where people can improve their game, form meaningful relationships, disconnect from everyday stress, and invest in their personal growth.

Whether you've never picked up a racket or you've been playing for decades, there's a place for you here.

Building ACE CLO has been one of the most rewarding and uncomfortable experiences of my life.

I've had to learn new skills, make difficult decisions, embrace uncertainty, and remain committed even when progress felt slow. But there have also been unforgettable moments along the way. Seeing the first production shipment arrive. Launching the website. Making the first sale to someone I had never met.

Those moments reminded me that every meaningful achievement begins with a small step taken consistently over time.

While ACE CLO was born through tennis, the vision extends far beyond a single sport.

In the future, I hope to expand into other disciplines such as running, golf, and lifestyle apparel. More importantly, I want to create a community that people are proud to belong to; one that offers events, educational resources, shared experiences, and meaningful opportunities to connect through a common pursuit of growth.

If there's one lesson this journey has taught me, it's that patience may be one of the most underrated skills of our generation.

We live in a world built around instant gratification. We want immediate results, immediate recognition, and immediate success. But the things that truly matter take time.

Brands take time.

Confidence takes time.

Relationships take time.

Mastery takes time.

That's why our message is simple:

ACE YOUR PASSION.

Find the thing that energizes you. The thing you'd gladly do even if nobody paid you. Build your life around creating value, pursuing growth, and becoming the person you're capable of being.

ACE YOUR GAME.

Whether in sports, business, or life, fear and doubt never completely disappear. The goal isn't to eliminate them. The goal is to become strong enough to move forward anyway.

ACE YOUR LIFE.

Take the lessons learned through passion and discipline and apply them everywhere. Growth isn't confined to the court, the office, or the gym. It's a mindset that shapes how you show up every day.

The three tennis balls that form the word "ACE" in our logo represent more than a minimalist design. They symbolize confidence, preparation, and the pursuit of excellence. In tennis, an ace is the perfect serve: untouchable, executed with confidence and precision.

In life, your ACE is whatever allows you to perform at your very best.

That's what Project ACE CLO is all about.

Dress your passion. Strengthen your mind. Build meaningful connections. Keep playing. And above all, find your ACE.

ACE YOUR PASSION.
ACE YOUR GAME.
ACE YOUR LIFE.

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Two players on a blue tennis court participating in a Free tennis class, with tennis balls spelling out 'ACE' and 'CLO'.
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